Monday, March 28, 2011

Mulberry Tillie Unisex Bag

n




Spring is around the corner. Functional, square bags is not only for men users, but all of women. It comes with five different colors, light blue, beige, black, camel, and light peach. Look at this baby blue and light peach, how cute it is? Price range from $995 to $2,600. I adore those bags, must get one. They also offer oversize with three colors which provide brown, black zebra pattern. I fall in love this bag, especially the zebra, now it is available at http://www.mulberry.com/#/storefront/c5581/5881/category/

Why Fashion Brands Needs Social Media

Fashion brands needs social media which is a one step to closer their customers. 


It is a phenomenon that not only non-fashion retailers adapted social media as a marketing platform to reach their customers online and reignite brand passion and customer loyalty.


Back to essential situation. Lets talk about people's lifestyle relate to interact with social media. According to Forbes.com written by Dana Gers said, Why is it time for these companies to "get social"? Let's start with the obvious and compelling numbers: About half of the U.S. adult population is actively using social media Web sites, according to a Travelers Enterprise market research study conducted in August. And, according to Facebook statistics, among the next generation of luxury consumers--Generation Y--96% are using social media. Twenty-seven percent of these folks also claim that their purchase decisions are influenced by information gleaned from these sites, according to a recent study by Hill & Knowlton.


Besides the number, fashion brands core value to offer is passion. They release the news and images about their fabulous new lines, talking about what is their new inspiration and the great materials they are using. It only create an one way communication to reach consumers. Social media is a mix marketing plan to create another way for fashion brands to communicate, interact, keep loyalty with customers.   

Tuesday, March 8, 2011

Blog's Life

Having a cup of Mocha with perfect whipped cream on the top. Great sunshine with super cool weather. I am wearing Marc by Marc Jacobs bold black sunglasses walk in San Francisco downtown on the way to school.

Interactive Marketing is an interested class to take. Today's topic is about Blogs. For weekly assignment, I found out interesting blog site, called blog.com. It is quite similar google's bloggers. Simple register without fee. Here is the link if you are interested in spread out your words and share your posts in other places.

SnapShot Blog.com


Moreover, it is interested in found out that there have many issues and topics to discuss about bloggers VS. traditional newspaper journalism. While searching in Youtube.com, a topic called Fashion Blog Ethics. It is talking about gifting issues, and FTC (Federal Trade Commission) rules/ guidelines.Besides, I love the music show in the youtube. http://www.youtube.com/watch?v=ZjBxb1c3_Ew

In the end of the video, you will see a website on the right side of the corner. That is one of the blogger do the youtube, and I think that it is interested name of the title, "IndependentFashionBloggers." There have much information relate bloggers articles information to look at.

SnapShot IndependentFashionBloggers