Why Fashion Brands Needs Social Media

Fashion brands needs social media which is a one step to closer their customers. 


It is a phenomenon that not only non-fashion retailers adapted social media as a marketing platform to reach their customers online and reignite brand passion and customer loyalty.


Back to essential situation. Lets talk about people's lifestyle relate to interact with social media. According to Forbes.com written by Dana Gers said, Why is it time for these companies to "get social"? Let's start with the obvious and compelling numbers: About half of the U.S. adult population is actively using social media Web sites, according to a Travelers Enterprise market research study conducted in August. And, according to Facebook statistics, among the next generation of luxury consumers--Generation Y--96% are using social media. Twenty-seven percent of these folks also claim that their purchase decisions are influenced by information gleaned from these sites, according to a recent study by Hill & Knowlton.


Besides the number, fashion brands core value to offer is passion. They release the news and images about their fabulous new lines, talking about what is their new inspiration and the great materials they are using. It only create an one way communication to reach consumers. Social media is a mix marketing plan to create another way for fashion brands to communicate, interact, keep loyalty with customers.